Visual merchandising enhances and elevates a store and can impact a company’s profit by driving sales. Developing an attractive way to present a company’s collection of products not only can engage and motivate clients to purchase but also reinforces a company’s brand, esthetics and vision.
Accessories are used to lifestyle and elevate a collection. This includes jewelry, sunglasses, socks and hosiery, shoes, bags and purses, hair accessories, stationery, bath and body care, home goods, and more. These products may be displayed in their own case or vitrine or presented as it’s own accessory moment on a table or wall bay or shelf or added in with the rest of the collection to add texture and color.
Luxury Jewelry & Watches
Merchandising luxury jewelry and watches can be challenging in that you are always striving to find a balance between maintaining a clean and elevated visual presentation while displaying all styles and pieces within a very small and limited space. This is where true creativity and problem-solving go hand in hand. Displaying luxury jewelry and watches needs to be easy and understandable for the client to read at a glance and this is when technical product knowledge is crucial when merchandising. Utilizing the appropriate merchandising skills and techniques can help maintain a brand’s prestige.