Executing frequent merchandising moves and maintaining visual standards based on the needs of the business can help drive sales. It is a way to present a Collection in an appealing and marketable manner and to reinforce a brand’s esthetic and vision.
Window themes are developed from a lengthy process that begins from capturing an inspiration to conceptualizing the idea to executing a 3-D installation.
Mannequin set-up is key as it sends a styling and wardrobing message which further enhances the mood of the collection.
Visual display elements, props, and marketing images are all considered the backdrop to merchandising and are incorporated to elevate and to lifestyle the collection.